How to brief a copywriter: seven things to include
A clear brief is the quickest route to copy you are happy with. Here is what to put in it.
THE ARCHIE JOURNAL
A little clarity.
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Practical notes on content, search and making your website work harder for your business.
From the Blog
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Briefing
Content types
Blog post or web page? How the two differ
Both live on your website, but they do different jobs. Knowing which one you need saves time and budget.
SEO
What SEO-optimized copy actually means
It is less about repeating keywords and more about answering the question behind the search.
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