OUR SERVICES
Earned Media
Journalist-style editorial stories about your brand, distributed to publishers.
What Is Earned Media?
Stories that get your brand mentioned
Editorial style
Stories are written like news features, not adverts.
Distributed to publishers
Each story is offered to publisher websites for pickup.
Mentions that count
Coverage creates brand mentions, links and sources for AI answers.
A CLOSER LOOK
What to expect from this service
Earned Media develops an editorial-style story about your brand and distributes it for publisher pickup. Unlike an announcement in your own voice, the story is framed as a piece readers could find useful or interesting.
How the work is approached
Find the story
Provide the facts, background and sources that make the subject worth covering.
Write and distribute
The existing service develops the story in an editorial style and offers it to publisher websites.
Report the pickup
The report records coverage that publishers actually chose to run, rather than treating distribution as publication.
When this is a good fit
Useful when your company, product or expertise offers a story with enough substance for editorial consideration.
Scope to agree before starting
Publishers decide what to publish. Coverage, backlinks and citations are possible outcomes rather than a guaranteed quantity of results. Agree the story scope and reporting expectations before work starts.
A couple of useful questions
Is sending a story the same as securing coverage?
No. Distribution is the action; publisher pickup is the outcome. The report should distinguish the two.
What makes a useful starting brief?
A specific story, supporting facts and a clear reason readers would care give the editorial work a stronger starting point.
Scope & pricing
Configure your Earned Media request
Set what you need with the sliders. Your order summary updates as you go.
Earned Media
What it is designed to generate
Brand mentions
Editorial pickups
News coverage
Backlinks
Citations in AI answers
A coverage report
How It Works
How Earned Media works
Tell us your story
Share what is interesting about your company, product or expertise.
We write and distribute
We write the story in an editorial style and distribute it to publishers.
You get a report
You receive a list of the coverage each story earned.
FAQ
Everything you need to know
A press release announces news in your own voice. An earned media story is written as an editorial piece about your brand.
No. Publishers decide what they run. We report honestly on every pickup.
Use the order builder on this page. Make your choices, add your details and a short brief, and send the request.
No. Sending a request does not charge you. We confirm the scope and the price with you before any work starts.
YOUR NEXT CHAPTER AWAITS
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easier to find.
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